Webinar
Growth in 2027 - seven choices for your commercial strategy
What skills does your marketing team need to grow in 2027? And how do you make sure AI delivers results while keeping your communication true to your brand? These questions shape the decisions you make now about your positioning, your people and how you work with sales.
In this webinar, Klaas Klunder takes you through seven choices for your 2027 marketing plan. Building on the developments discussed in our UNBOUND talk show, we explore what they mean in practice. What deserves attention, where do you need a different approach, and what should you focus on next year?
What to expect
45 minutes to sharpen the key decisions in your marketing plan, with attention to both your commercial goals and the team responsible for delivering them.
We discuss how to stay distinctive and visible, how to use AI without losing your brand’s voice, and the skills your team needs as its work shifts from execution to direction. We also look at collaboration with sales and opportunities to grow existing customer relationships.
Klaas explores all seven choices through one company example, showing how they connect and what they mean in practice. Each choice comes with a concrete action for your own plan.
Bring your questions and put them directly to the speakers during the webinar. Can’t join live? Register and we’ll send you the recording.
Register for this event
Sign up for the webinar and we'll send you the joining link. Registered but unable to make it? You'll get the recording either way.
Who should attend?
This webinar is for you if you’re contributing to the 2027 marketing plan or are responsible for commercial results. You want clarity on where to invest, which skills your team needs and how to turn new possibilities into an approach that fits your organisation.
- CMOs and marketing leads setting direction for 2027
- Marketing managers making decisions about budgets, teams and campaigns
- Commercial directors bringing marketing and sales together around growth
- Content, demand generation and marketing specialists putting the plans into practice
- Marketing operations and RevOps professionals connecting marketing, data and CRM
Speakers
Meet the experts
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Klaas Klunder
Senior Marketing Consultant · Bright Digital
Advises marketing teams on strategy and content, and on the systems that have to carry it.
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