UNBOUND26 Talkshow

At UNBOUND26 in Boston, HubSpot shared its direction for the platform. One principle kept coming back: more output does not automatically mean better results. The context you provide determines what technology can do for your commercial team.

On 13 October 2026, our specialists discussed the key announcements in an online talk show. They translated three days of keynotes and product news into the implications for your marketing, sales and service teams. Missed the broadcast? Request the recording using the form.

What did we cover?

Over the course of an hour, our specialists brought together their commercial experience, AI expertise and HubSpot knowledge. They discussed what the developments meant for the way you organise your commercial operations and how your teams work day to day.

Topics included the Agentic Customer Platform, the importance of business and customer context, and the shift from execution to direction. We also explored how to identify where AI adds value and what that requires in terms of data, processes and skills.

During the broadcast, our specialists answered questions from viewers. Those questions and answers are included in the recording.