Your role as Performance & Growth Consultant
As a Performance & Growth Consultant, you are the expert in helping our clients grow through paid media, demand generation and data. You know paid advertising inside out, but you don't limit yourself to individual channels. You understand how performance connects to marketing strategy, HubSpot, ABM and sales, and you translate this into decisions that make a commercial impact.
You're hands-on enough to run campaigns, analyses and experiments yourself. At the same time, you have the expertise to discuss the bigger challenges behind a campaign with a Marketing Manager, CMO or Commercial Director.
What you love doing:
- Building and optimising campaigns that demonstrably contribute to pipeline and revenue, not just clicks and leads
- Making data accessible and translating it into concrete actions
- Connecting paid media, marketing, CRM and sales, with HubSpot as the driving force
- Challenging clients and proactively identifying and acting on opportunities
- Experimenting, learning and adjusting quickly, while keeping an eye on the new possibilities of AI
Your tasks and responsibilities
Performance & growth strategy and execution
You develop and execute performance strategies across relevant channels, such as LinkedIn, Google Ads and Meta, aligned with the client's goals. You set up campaigns, analyses and growth experiments and monitor their results. You consider the entire funnel and ensure paid media aligns with ABM, demand generation and content strategy.
Data, CRM and HubSpot
You connect campaign data to HubSpot and ensure marketing and sales share the same understanding of performance. You build dashboards and reports that don't just display numbers, but also show what the next step should be. You know which metrics matter and where clients are focusing on the wrong indicators.
Client communication and consultancy
You are the main point of contact for your clients when it comes to performance and growth. You present results and insights, aren't afraid to challenge ideas and proactively advise on the next steps. You switch effortlessly between strategy and execution, and between marketing teams and boardroom discussions.
Collaboration and improvement
You work closely with HubSpot consultants, content, design and development teams. You take a constructively critical approach to our way of working and identify improvements together with your team lead. You share knowledge and contribute to thought leadership, both internally and with clients.
Overall responsibility
You take ownership of your clients and the results we achieve together.
