Case study

A connected platform for better donor journeys

Canadian Red Cross wanted to move away from fragmented systems and manual processes. Six & Flow helped connect its fundraising and marketing technology around HubSpot.

The new setup brings donor data, marketing activity and donations together, giving teams better insight and more opportunities to personalise the donor experience.

Client: Canadian Red Cross
Industry: Non-profit
Company size: 10,001+ employees

About the client

Canadian Red Cross

Canadian Red Cross is part of the world's largest humanitarian network, supporting communities in Canada and internationally before, during and after emergencies. Digital fundraising plays a major role in that mission. In a single year, the organisation can raise up to $111 million online, making a seamless donor experience critical.

Connecting fragmented donor data

Different teams worked across multiple systems, creating silos and limiting visibility into donor activity.

Canadian Red Cross needed consistent data across its fundraising and marketing platforms.

Core platforms: 3
Manual data work: 10 hrs

001

Strategy workshop

Mapped the donor journey, existing technology and key friction points.

002

HubSpot implementation

Implemented Marketing Hub and Sales Hub around the philanthropy team's needs.

003

Platform integrations

Connected HubSpot with Fundraise Up and Blackbaud.

004

Lifecycle automation

Improved subscriber journeys, contact management and lead nurturing.

005

Donor personalisation

Used donation and engagement data for segmentation and automated communications.

006

Team enablement

Delivered training and documentation to support adoption across the team.

One connected view of every donor

Six & Flow connected HubSpot with Fundraise Up and Blackbaud, bringing marketing activity and donation data together.

Automated workflows, improved segmentation and connected reporting now help Canadian Red Cross deliver more personalised donor journeys while reducing manual work.

Key elements