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Process mapping
Mapped commercial processes and requirements across the organisation.
Case study
Scaling commercial processes across an international group
Mark Group wanted better visibility into the commercial journey before an order was placed. Systony implemented HubSpot to create a more structured and scalable sales process across its international organisation.
The result is greater visibility into opportunities, customer activity and pipeline performance, with HubSpot being rolled out step by step across the group.
The challenge
Understanding the journey before the order
Mark Group had visibility into completed orders, but much less insight into the commercial activity leading up to them.
Teams needed to see opportunities earlier and understand where action was required.
- Companies
- 9
- Countries
- 6
Creating one scalable sales process
Different companies and teams had developed their own ways of working.
Mark Group needed a shared structure for managing opportunities while retaining enough flexibility for individual businesses.
- Shared pipeline
- 1
- Customer view
- 360°
Making CRM work across different teams
The biggest challenge was not choosing HubSpot, but introducing it successfully across an international organisation.
The rollout needed to balance process design, technology and user adoption.
- Companies live
- 4
- Rollout
- Phased
One scalable CRM approach across the group
Systony implemented HubSpot as the foundation for managing customer relationships and commercial opportunities across Mark Group.
A shared sales pipeline gives teams visibility from the first opportunity through to order, while the phased rollout supports adoption across different companies.
Key elements
- HubSpot Sales and Marketing Hub
- Shared pipeline management
- Phased international rollout
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