001
Data mapping
Defined how Plytix products and attributes should be structured in HubSpot.
Case study
Connecting Plytix and HubSpot for smarter product management
Nextmune manages its product information centrally in Plytix. Bright Digital connected Plytix with HubSpot so product data can automatically power its international website.
Products, variants and attributes now stay up to date across different countries and languages, without manual website updates.
The challenge
Keeping product information in sync
Nextmune manages its products in Plytix, but the same information also needed to power the HubSpot website.
Product changes should appear automatically without maintaining the same data twice.
- Systems to connect
- 2
- Manual updates
- 0
Localisation
Product availability and information vary between markets.
The website needed to automatically show the right products and content based on country and language.
- Content dimensions
- 2
- Product source
- 1
Connecting products and variants
Products can have different variants or relate to specific allergies and health needs.
These relationships needed to remain intact when product data moved into HubSpot.
- Unique identifiers
- 1
- Dynamic relationships
- 100%
An automated Plytix and HubSpot integration
Bright Digital connected Plytix with HubSpot so product information stays synchronised automatically.
Products are filtered by country and language, while attributes, variants and relationships remain available dynamically across the website.
Key elements
- Automated product synchronisation
- Country and language filtering
- Dynamic product attributes and variants
